Here is a way to make it sound more intriguing:

Are you a fun brand, scientific, happy, detail oriented, etc? Writing in a tone that matches your brand helps differentiate you and makes your product stand out.Įxample Product Description 1: 3 1/2-in 8-Gauge Steel Spiral Nails – It’s a plain standard nail. Therefore make sure your descriptions capture your personality. Whether they want to come back to purchase from you reflects the expectations your brand created and followed through on. Reflect your brand: Your brand identity online is very important as it reflects your buyer’s experience.Are they sophisticated, casual, sarcastic, busy etc? If you capture their attention by writing directly to them, then they will engage more with the product as they find the description useful to them. Write the copy and tone that reflects them. Write to the audience: You should know who your typical customers and buyers are.This helps intrigue them into your product over a very plain description at another site. You may already have a photo that shows the item but try adding words that contribute to the experience of using that product.

You’re using words to paint a picture in the shopper’s head of what it is they will be buying.

Use the extra fields: Depending on what online seller you sell with or your own webstore platform, you’ll want to use the extra fields available to further describe the product.You want the buyer to buy from you, not direct from the manufacturer so try to change it up a little. Try to explain the item as clear as you can, but a little differently than the manufacturer. In the Google world, duplicate content, including descriptions actually hurts you. But actually copying it hurts your SEO because it’s seen as a duplicate. Go beyond the typical product description: Everyone uses the manufacturer’s description.4 Tips on Creating Stellar Product Descriptions: While your webstore competes with other online sellers for that same shopper, using the descriptions creatively can help close that sale. It’s pretty clear that in the world of SEO creating stellar product descriptions helps sell your product.

Ebay descriptions templates